How to Prepare Your Business for the Holidays Amidst COVID-19

Posted by Marketing on 07 01, 2021

The global pandemic has altered the lives of so many this year, whether they have faced unemployment or had to handle new work arrangements as a result. One aspect that we haven’t had to face yet is how to deal with celebrating the holidays during COVID-19.  

One thing to note amid the pandemic is that, for the most part, consumer shopping plans during the holiday retail season may not be as affected as you may think. Research shows that many shoppers intend to prepare for the holidays similar to previous years, and many do not plan on significantly changing their spending plans compared to last year. However, one of the biggest differences is that most shoppers will be looking for holiday sales online amid the global pandemic.  

Like most things we’ve seen this year, the holiday retail season will look very different. From ensuring safe social distancing measures to reimagining holiday sales, here are a few ways to prepare your business and boost your sales this holiday season.  

Bring your holiday sales to the virtual world. 

Understand that most shoppers will not yet feel comfortable shopping in-store, especially as Covid cases continue to increase state by state. To accommodate your customers and ensure a safe and comfortable shopping experience, consider making your holiday sales virtual. After all, there’s nothing most consumers love more than online shopping, especially nowadays.  

If your store offers consultations or other services with in-store representatives interacting with customers, you should consider taking those services online. Video conferencing tools can allow you to give customers the same attention they would receive in-person at the store.  

Boost your sales by incorporating additional services. 

Incorporating additional services at no additional cost can really help you boost your sales this holiday season. Consider complimentary gift wrapping and expedited shipping as a way to thank your customers for their business and encourage them to shop with you for the holidays during the pandemic.  

Offer curbside pickup options. 

Another way to boost your sales is to offer curbside pickup options for customers. This will help you reel in shoppers who are not ready to shop in-store yet are wary of shipping times. This tactic has increased in the past few months among businesses, from restaurants to retailers, and is expected to increase this coming holiday season.  

Have enough inventory. 

Make sure you have the products needed, both in-store and online, to meet the increased demand. The last thing you’ll want is to fall short on inventory as customers demand more products.  

Prepare your business by hiring more employees. 

In addition to making sure your inventory is stocked for holiday demand, you’ll also want to make sure you have the support needed to handle the increased demand. Ensure that you have a sufficient number of employees needed to man the registers, stock the store, and serve as remote customer service representatives in case anyone calls with any questions. This added factor of increased customer care will help you boost your sales. 

Give a personal touch when reaching out to customers. 

Let’s face it, the global pandemic has been difficult for everyone, and this holiday season won’t be any easier as it will differ greatly from past years. Some people may even find themselves feeling lonelier and more isolated in the holidays during the pandemic.  

Show your customers that you are there for them by amping up correspondence and communications. Don’t just reach out to let them know about your sales, but you should also be sure to wish them well.  

Most ecards and marketing emails can come across as not personable and ingenuine. One of the most impactful ways to reach your audience is by sending handwritten notes or gifts by mail. This personal approach can also help you stand out among the competition. 

At Infinity Consulting Solutions (ICS), we understand that it may be especially challenging for businesses to navigate the global pandemic this holiday retail season. If you’re looking for more advice or insights on the holidays during Covid-19, feel free to check out our ICS blog for more useful ideas, tips, and guides. Contact us today if you have inquiries about us and our services. 

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