Top Recruiting Trends in 2020 Part 2

Posted by Marketing on 03 23, 2020

As organizations vie for top talents, recruiting trends continue to evolve alongside the tougher competition. In section one of our blog on Top Recruiting Trends in 2020, we looked at how recruiters are turning to strategic talent insight and updating their communication techniques to find and retain employees. They are also sharing hiring practices with candidates and working with agile workforces in their organizations.

Those are not the only ways how recruiting trends in 2020 have shifted. Organizations are looking to their recruiters to take on more roles as they search for candidates who are in for the jobs they offer. Here are more trends that are driving recruitment in 2020.

1. Recruiters Learning New Skills

To keep their candidate pool viable, recruiters need to be constantly learning. As organizational demands shift, they need to be trained to understand how to meet such demands. Some necessary “upskilling” that recruiters need to try are:

  • Sales skills to sell job opportunities to candidates
  • Storytelling to attract candidates at a personal level
  • Marketing skills that draw in candidates to organizations
  • Negotiating skills to set conditions for both the candidate’s and company’s best interest

Recruiters can be trained within the company they are supporting or by an outside source. There are also online courses available for recruiters to learn these skills.

2. Building an Employee Lifecycle Model

Another top recruiting trend in 2020 is recognizing that employees develop and change as they stay with an organization. This calls for a need to map out an employee lifecycle model that is reflective of the company’s branding and its drive to make the overall stay in the company pleasing. 

For many employers, they expel energy to attract employees, but they don’t do much to retain them. With a lifecycle model, employers create a company culture that makes employees want to stay. The lifecycle model begins on the employee’s first day up to the last day. Organizational branding continues as former employees share their experiences with friends, family, and future colleagues.

The lifecycle model needs to consider an individual employee’s journey through the company. The experience can take twists and turns, and often, no two employees have the same journey. This is a vital part of company culture, and it helps recruiters show candidates why they should choose an organization over another. Lifecycle models are meant to improve retention, as they also show candidates how employees continue to learn throughout their careers.

Recruiting trends in 2020 include happy employees sharing their experiences with candidates. They can tell their employee lifecycle stories, which is one of the strongest selling tools for any company. Having a consistent lifecycle story is important for large corporations with global reach, but it is also helpful for small organizations that are trying to get the same high-level candidates.

3. Establishing Cross-Functional Teams

Cross-training is not just for athletes. Businesses can also benefit from having employees who have cross-trained and developed a variety of skills. Cross-functional employees are highly desirable because they can work in different teams and move between projects. Companies can help employees develop cross-functional skills by:

  • Offering corporate training opportunities to fill knowledge gaps
  • Creating a mentoring system or buddy system where employees from different departments train each other
  • Encourage a growth mindset for employees so they chase their cross-functional dreams
  • Providing online subscription learning resources for employees

4. Develop Top Employee Profiles

In many organizations, the top performers share similar soft skills: talented at their craft, sociable, and desire to succeed. These top performers are often responsible for the majority of an organization’s output, which supports the rationale that recruiters need to find candidates who have these soft skills.

To help recruiters understand the type of people they need to find, hiring managers need to define the traits of their top performers. Then, recruiters can use the knowledge to cash in on a top recruiting trend of 2020—assessing candidates for soft skills. They can do this by: 

  • Conducting pre-employment assessments looking for culture fit, cognitive ability, and personality traits
  • Planning interview questions that reveal soft skills
  • Working with a predetermined profile so candidates know whether they would be a good fit or not
  • Calling references and previous employers

If recruiters can successfully find candidates who fit the business’s top-employee profile, they will have an easier time filling in senior professional roles in the future.

5. Rethink Interviewing

Over the years, the interview process has not changed much, which is why businesses still hire the wrong people. To avoid that situation and increase fairness in the interview process, recruiters can explore using conversation analytics or other proven techniques.

Interviewers need to be trained, so they know what their organizations want from their candidate interactions. They should also have preset interview questions that focus on the abilities and expertise employers want from candidates. Interviewers must stay on-script so that interviews can be equally compared.

Interview panels need to represent the diversity of the organization. Interviews can move away as well from the one-and-done experience; instead, they can ask top candidates to shadow veteran employees. Both parties can determine if the business and a candidate are the right fit during job shadowing.

Recruiting trends also include following up with candidates. Candidates appreciate helpful feedback, and doing this might boost your branding efforts.

6. Embrace Diversity and Inclusion

Diversity in the workplace is becoming more and more important nowadays. Recruiting trends have been pushing businesses to attract and retain diverse employees because clients want to work with companies that embrace diversity. Many now believe that when businesses have diversity, team collaboration, and customer retention improves.

Embracing diversity in recruiting is more than finding diverse employees and paying them equally. It involves opening the organization’s culture, so everyone feels valued and can share their opinions. When employees feel empowered, they are more likely to perform at their best. 

Businesses must implement programs that encourage employees to voice their thoughts. Opportunities for sponsorships and mentorships can create feasible growth paths into diverse leadership. Inclusive businesses often provide flexible work programs, as they recognize the diverse needs of their employees.

Recruiting trends in 2020 include businesses that channel diversity and inclusion through their human resources departments. Their job is to look for employees who represent their communities and ensure that all employees have a working environment filled with respect and equality. 

At Infinity Consulting Solutions, we keep a close watch on recruiting trends. We understand the perseverance and efforts of candidates who want to work where they fit the best, and we understand the challenges of recruiters trying to find those candidates. Let us help you ease your mind by finding the right match for your open positions today.

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