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Marketing Program Manager IV

  • Location: Mountain View, CA
  • Job Type: Contract
  • Ref No: 21-01931
  • Date: April 07, 2021
  • Job title:

Job Description - Marketing Program Manager IV

Marketing Program Manager IV



Duties:



Our clients Small Business Customer Marketing Communications Team is looking for a fast moving, customer-focused contractor to help develop best-in-class direct response campaigns.

Using customer data, insights and marketing automation tools, this position will be responsible for creating and executing email and direct mail campaigns that engage, retain and delight our Small Business customers throughout their life-cycle. This position reports into Senior Marketing Manager, Customer Marketing Communications

Contract Duration: 40 hours/week for 6 months with possible option to extend

Location: Mountain View or San Francisco

Responsibilities:

Execute email programs from start to finish, including:

Execute and measure customer-backed email/marketing automation campaigns in Eloqua to drive usage, conversion, retention, revenue and unit growth

Set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, retention and win-back.

Plan and manage end to end process of direct mail campaigns   including strategy, creative development and management of print and fulfillment vendors.

Plan, execute and measure campaigns

Build program test plans

Perform and analyze A/B split testing along with analyst.

Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results.

Develop program/creative brief. Manage creative development with copy writer, designer and programmers.

Accurately estimate and track program costs, weekly campaign timelines and results

Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines

Set-up, test/QA and deploy email campaigns in Eloqua

EOE AA M/F/Vet/Disability. As a temporary agency partner to ***, we will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.



*** is proud to be an equal opportunity and affirmative action employer. Accordingly, as a temporary agency partner to ***, we make hiring decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories for positions at ***, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process or for more information, please talk with your recruiter or send a request to ***. For more information about ***‘s hiring practices, please read their EEO policy.



Skills:



Email marketer with 4+ years’ experience in b2c or b2b email and/or mobile marketing.

Experience setting up, executing and measuring life-cycle email campaigns for SaaS products

Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required

Exceptional executional and project management skills

Understanding of email creative best practices

Passion and ability to be agile in campaign development, execution and delivery of results.

Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)

Curiosity and energy for digging into campaign data and leveraging technology

Comfortable in a fast-paced environment

Strong prioritization and time management skills

Ability to manage multiple complex projects & priorities

Solutions oriented mind-set

Ability to iterate and learn quickly to optimize campaigns

Highly organized and detail oriented

Ability to work independently and cross-functionally Imagine a career where your creative inspiration can fuel BIG innovation.




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